Sales Metrics

Owned by Maria Kutkina
Jan 22, 2024
1 min read

 

Sales Effectiveness

  • Lead follow-up response time

  • Lead Velocity Rate

  • Sales cycle length

  • Average Contract Length

  • Renewal Rate / Churn Rate

  • Net expansion rate (currency-based)

  • Gross revenue churn

  • Leads-to-trial conversion rate

  • Trial-to-paying-account conversion rate

 

Upsell / Expansion Metrics

  • Product per customer

  • Upsells per customer / segment

 

Product Adoption Metrics

  • Net Promoter Score

  • Number of included features used per customer

  • Trial-to-paying-account conversion rate

  • Number of support tickets raised (by type)

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