News Publishing Guide
- Maria Kutkina
Key Principles of News Stream on Intranet
Everyone can post
Think of it as a corporate social network: every employee is encouraged to create news posts
Everyone is encouraged to press emotion button and give feedback on news posts
Use templates
Select a templates from Templates page every time you publish a news post
Each template has individual set of labels for curating the whole stream across different pages by topic
With any template your news will show up on the Home page and All News page
Depending on the template you select, the news will also show up on Product page, Team page, etc.
Bite-size format
Think of Twitter communication style - straight to the point, easy to skim
Heading should contain the main message
A few lines of the news body should provide main details
Add a link to further details if necessary
Write for everyone
The purpose of news sharing is to keep everyone in the company up to date with what’s happening across different teams and offices
Formulate your news post in a way which will be easily understood by everyone
Add link to technical details for those, who will want to know more
What to Avoid when Posting News
Using terms, which require specific knowledge
Sharing technical details about a product / feature, etc., which require specific knowledge to understand it, will make your post relevant only for a small number of your colleagues. Others will essentially see it as spam.
Instead, try to explain in plain words, what is the value of this new feature for customers? Which customers requested that feature? Which stakeholders will benefit the most from it? How does it fit into the whole product line? Why the team chose to work on this feature? Who was on the team? How long it took? Etc.
Posting long text
News posts should not contain the whole text of a document / updated policy, etc.
Instead, explain the main points of the documents - what is it about? Who is it for? Does it require any action? If this is a new version of a document, what are the main changes? Etc. Add link to the full text of the document.
Duplicating news
It is up to teams / departments / offices to decide for themselves who makes an announcement on behalf of a group. If you are not sure whether what you want to publish has already been published, you can easily skim through the latest posts on Social Hub home page and use the search bar at the top of the page.