New Unique Web Visitors
New Users in Google Analytics, or the number of first-time users during the selected date range.
Total Web Sessions
Total number of sessions in Google Analytics within the selected date range. These are visits to the web site that may include multiple pages.
Website Traffic
Analyzing the volume and origin of web traffic to your company's site is a valuable method for comprehending the composition of your site's visitors. This insight allows you to assess whether your site is attracting new visitors while retaining repeat ones. Additionally, it aids in identifying the demographics you are appealing to, providing a metric to evaluate the success of your targeted marketing efforts.
Search engine rankings
SEO rankings are a key performance indicator for a website's online presence, reflecting its visibility in search engine results. The strategic incorporation of targeted keywords in website content is instrumental in optimizing these rankings, leading to improved visibility and organic traffic. This nuanced approach enhances the website's overall marketing effectiveness.
ROAS (Return on Ad Spend)
ROAS, or Return on Ad Spend, is a pivotal metric in digital advertising that quantifies the revenue generated per dollar spent on advertising. The formula for calculating ROAS is straightforward:
This ratio provides a clear understanding of the financial impact of advertising efforts. A ROAS of 1 denotes a break-even point, meaning the revenue equals the advertising cost. A ROAS greater than 1 signifies a positive return, indicating profitable advertising, while a ratio below 1 indicates that the advertising spend is not yielding a sufficient return on investment. This metric serves as a guiding factor for advertisers, helping them optimize their campaigns, allocate budgets effectively, and gauge the overall success of their digital marketing endeavors.
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