Page Comparison

Momentum: Calculated as progress by time or money raised, this metric emphasizes the startup's growth speed, using measures such as the number of free users or other growth indicators.

Established User Base: The total number of people already using the product, even without paying. It's essential to understand how these early users engage with the product and gather insights into their behavior.

Interested User Base: Metrics like the number of sign-ups for a waiting list or letters of intent that reflect the success in generating interest in the product or service.

Website Traffic and Customer Acquisition Cost (CAC): Traffic and marketing metrics demonstrating demand and ability to reach potential customers, ideally with a low CAC, showing cost-efficient growth in the user base.

MVP (Minimum Viable Product) Stickiness: A measure of user retention, focusing on how often users come back, as retaining an existing customer is typically more cost-efficient than acquiring a new one.

Engagement Data: Quantitative data on market demand, such as the number of referrals, potential leads, and conversations with the target audience.

Revenue Forecasting: A balanced and realistic prediction of revenue that reflects both ambition and practicality, considering that investors will assess the startup's potential to make money.

Expected Recurring Revenues and Lifetime Value (LTV): Metrics related to revenue strategy, such as a subscription model, to understand the potential for recurring revenue and maximizing customer value.

Projected Profit and Loss (P&L): Detailed projections of growth, including overheads like the cost of goods sold, general and administrative expenses, research and development costs, marketing budget, and interest on loans.

Social Media Presence and Engagement: Metrics related to followers, likes, shares, and comments across various platforms to gauge branding and community engagement.

Technology and Platform Metrics: Statistics related to the stability, scalability, and performance of the technological platform or product, such as uptime, latency, or error rates.

Customer Feedback and Net Promoter Score (NPS): Quantitative metrics obtained through surveys to gauge customer satisfaction and likelihood to recommend the product or service.

Partnerships and Collaborations: The number and quality of partnerships or collaborations formed, possibly with other startups, established companies, or academic institutions.

Compliance and Regulatory Metrics: Measures related to legal compliance, especially if operating in a regulated industry, like adherence to rules, successful audits, or legal reviews.

Intellectual Property (IP) Metrics: If applicable, the number of patents filed, trademarks registered, or other forms of intellectual property that protect the core idea or technology.

Sales Funnel Metrics: Details of leads, opportunities, conversion rates, and average deal sizes within the sales process, providing insights into sales effectiveness and future revenue potential.

Customer Acquisition Cost (CAC): The amount it costs to acquire a new customer, calculated by dividing the total acquisition expenses by the number of new customers during a specific time frame.

Lifetime Value (LTV): A prediction of the net profit attributed to the entire future relationship with a customer.

Burn Rate: The rate at which the company is spending its cash reserves before making any profit.

Monthly Active Users (MAUs): A measure of the number of unique users who interact with a service within a month.

Churn Rate: The percentage of customers that stop using the startup's product or service during a particular time frame.

Customer Engagement Metrics: Measures that include metrics such as daily active users, session length, and user retention rates.

Conversion Rate: The percentage of visitors to a website or application who take a desired action, like signing up for a newsletter or completing a purchase.

Cost Per Click (CPC) and Cost Per Impression (CPM): Key metrics to understand advertising effectiveness.

Net Promoter Score (NPS): A measure of how likely customers are to recommend a product or service.

Runway: The number of months a startup can survive without additional investment, given its current cash reserves and burn rate.

Product Development Milestones: Metrics that track progress in developing the core product or service, which may include timelines, development stages, features completed, etc.

Waitlist Size (if applicable): The number of potential customers who have shown interest and are waiting for the product or service to be available.

Website or App Traffic: The number of visitors, page views, bounce rates, etc., which can provide insights into user interest and behavior.

Social Media Engagement: Metrics that include the number of followers, likes, shares, and comments across different social media platforms.

Gross Margin: Although there might be no revenue, understanding the expected gross margin can be crucial for pricing strategies and future financial planning.

Customer Feedback and Satisfaction Scores: Quantitative measures obtained through surveys and feedback mechanisms.

Sales Pipeline Metrics: Even if not generating revenue, understanding the leads, conversion rates, and potential deal sizes within the sales process can be essential.